For over 27 years, I worked with international, well-known companies and brands, building products, shaping positioning, leading sales organisations, and managing global markets.

My experience spans marketing, sales, retail, industrial product development, and executive leadership.

Alongside my corporate career, in 2019 I founded and co-built Malparidos, a performance-driven motorcycle brand specialising in apparel and performance parts for Harley-Davidson. This hands-on entrepreneurial venture exposed me to the full cycle of brand creation, product development, and international commercialisation.

It provided a true 360° perspective on how brands operate: from strategy to shelf, from concept to customer.

Through these experiences, one pattern became clear.

We help align your brand, product, sales, and marketing for powerful, sustainable growth.

When they are not, performance slowly erodes, not because people lack competence, but because different parts of the organisation move in different directions.

Over time, I realised that what motivates me most is bringing clarity where things feel fragmented: connecting vision to structure, and ideas to execution.

Built4Brands was born from that conviction — to help build brands with intention, coherence, and commercial logic for the long run.

My Mission

To help startup founders and companies build brands that truly make sense internally and in the market.

• I help turn ideas into clear positioning.
• Positioning into structured products.
• Products into real commercial momentum.

I don’t believe in strategy for the sake of slides. I believe in strategy that helps you take better decisions and move forward with confidence.

Whether you are launching something new or trying to scale what already exists, my role is to bring clarity, structure and forward movement.

My Values

Clarity

When things are clear, decisions become easier.
The focus is on reducing unnecessary complexity and creating conditions for focused, dynamic progress.

Coherence

Brand, product, and sales must tell the same story.
When they move in the same direction, growth becomes natural and sustainable.

Responsibility

Work is approached with independence and ownership.
When needed, trusted professional partners are involved to ensure the right expertise supports the outcome.
Promises remain realistic. Progress happens step by step, with accountability.

Commercial Realism

Ideas matter.
But they must translate into revenue, margins, and long-term performance.
Strategy only works if it works in the market.

Long-Term Thinking

Short-term noise is not the objective.
The goal is to build structured platforms that can grow, scale, and endure.